Data Centers

Providing Tangible Value for Data Centers

At Cross Company, our key value drivers center around customer success. With a focus on innovation, we aim to help our customers grow their businesses. Take a look at how we provide tangible results for this industry and learn more about our Innovate, Grow, Transform initiative.

Increase Efficiency

Automation for facilities that need to run continuously and without fail. We’re well-versed in layered redundancies to maintain flow and process uptime.

Improve Quality

Accurate and reliable monitoring and measurement equipment including temperature, level, flow and more.

Reduce Risk

Staying up to date with the latest control systems ensures your system remains secure from cyberattacks and other threats.

Improve Safety

Our team can help you implement control system technology to keep your systems in check while keeping your maintenance team safe.

Stay Compliant

Automation for facilities that need to run continuously and without fail. We’re well-versed in layered redundancies to maintain flow and process uptime.
Accurate and reliable monitoring and measurement equipment including temperature, level, flow and more.
Staying up to date with the latest control systems ensures your system remains secure from cyberattacks and other threats.
Our team can help you implement control system technology to keep your systems in check while keeping your maintenance team safe.
Stay Compliant

Streamline Data Center Operations With Cross

From finance to telecommunication to social media, the data of the world needs large-scale centers to maintain these cloud hosting services. But these facilities aren’t just storage operations. We understand that data centers are complex environments that benefit heavily from excellent process and operations management.

Cross Company offers mission-critical services like liquid cooling, control systems integration, and leak detection to ensure that your operations are running smoothly and outages are minimized. Whether your operation is a traditional server-stack architecture or high-density AI clusters, Cross can provide the technical partnership you need to maximize uptime, streamline maintenance, and ensure excellence. From air handling to electric power generators, we can help.

Products for Data Centers

Latest Resources, News, and Events

katronic logo
Learn how Cross Process Solutions utilized the KATflow 150 to solve water billing inaccuracies and identify steam leaks for a major manufacturer. Discover the advantages of non-invasive ultrasonic technology for continuous industrial processes where system downtime is not an option.
February 9, 2026
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Guide to configure VMs for Aveva, WonderWare, and ControlLogix integration, covering network setup and controller communication.
March 31, 2025
Author – William Hughes
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Data Centers 20
Liquid cooling systems are an essential part of data center infrastructure and the hoses which convey the coolant are a key part of the system. However, due to the mix of coolant media, choosing the right hose isn’t always straightforward. Cross fluid conveyance partner Parker put together this guide to
January 13, 2025
process manufacturing plant with tanks from above
Ultrasonic flow meters provide a number of advantages, from ease of installation and limited downtime to lack of intrusion into your pipes.
December 5, 2023
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How Cross Can Help Your Data Center Operations

Cross Company can offer a range of services specifically-designed to benefit your data center operations. Through our extensive brand partnerships, we can provide equipment to accurately measure flow (set up for double or triple redundancy) with the smallest footprint possible. In addition to gas detection systems, control system integration, and more.

But flow and safety systems for data centers isn’t all we can provide. We also offer solutions for compressed air or liquid transfer for data centers, such as Parker’s Transair Aluminum Piping system.

At Cross, we also understand that your equipment is only as accurate as its last calibration. That’s why we offer rigorous calibration of monitoring and maintenance tools essential to preventing hardware failure and optimizing energy efficiency. This includes liquid flow meters, differential pressure sensors, and humidity/dew point sensors.

Calibration Services

We provide “As-Found” and “As-Left” data for every critical sensor, tracking calibration history and next due dates through systems like GageSuite or SAP. This ensures continuous recording of temperature and humidity during testing to ensure valid results

Cooling and Heat Dissipation

Without efficient cooling systems, super computers and server stacks are unable to operate properly. We can integrate effective cooling solutions like liquid-cooled cold plates for electronics that require high power or heat flux

Environmental and Safety

Non-invasive liquid cooling flow meters, gas detection systems, stable/differential pressure sensors, and leak detection systems are all necessary for stable operations as well as safe and productive work environments

servers in a data center being cooled

The Right Fluid Conveyance and Infrastructure

Efficient data center design starts with reliable infrastructure for compressed air and liquid transfer. Cross offers high-performance piping and connector solutions designed for rapid deployment and scalability.

  • Custom Piping – Cross can provide Parker’s Transair system, allowing for ease of assembly and simple customization. The “full bore” design of Transair’s components, the low friction coefficient of aluminum pipe and stainless steel, and the sealing characteristics of the system ensure optimal and constant flow throughout. Due to its innovative technology, Transair gives better performance in terms of improved flow and reduced pressure drop.
  • Leak Prevention – Fluid conveyance solutions for data centers offered by Cross are specifically engineered to protect hardware from moisture while also ensuring consistent flow to cooling units. This allows you to protect mission-critical infrastructure while confidently maintaining flow states.
  • Ongoing Infrastructure Support – From vent and valve repair to onsite troubleshooting, we ensure the physical integrity of your fluid and air systems today and tomorrow. At Cross, we don’t just provide a product and disappear. We offer continuing support to make sure your equipment works just as well on day 1 as on day 100.

Reliable Documentation and Traceability

To maintain operational integrity and meet strict audit requirements, we provide comprehensive documentation:

Calibration Certificates – Detailed “As-Found” and “As-Left” data for every critical sensor.

Asset Management Logs – Track calibration history and next due dates through systems like GageSuite or SAP.

Environmental Logs – Continuous recording of temperature and humidity during testing to ensure valid results.

Process Control, Monitoring, and Metering Solutions

Data centers require precise climate and flow management to prevent hardware failure. Cross builds control systems that manage critical tasks like cooling water, temperature control, and integrated CRAC/CRAH units.

  • Non-Intrusive Flow Metering – Through our brand partnerships, we provide clamp-on ultrasonic flow meters from leading brands. These allow for double or triple redundancy without cutting into pipes, mitigating risk while retaining high accuracy.
  • Advanced Data Analytics – Monitor the state of your water cooling systems in real-time. Our systems allow you to set alarms for early warnings, providing a “proactive” rather than “reactive” maintenance posture.
  • Control Systems – Modernize outdated systems or install greenfield systems with the latest technology from Emerson, Liebert, Siemens, Rockwell, AVEVA, and Johnson Controls to improve long-term efficiency and reduce the risk of failure.
cooling for servers in a data center

The Difference the Right Meter Can Make

You may be thinking, what difference could a valve or flow meter make in my application? If your flow meters are inaccurate you can end up spending thousands in unnecessary energy costs pumping unneeded chilled water through the system. Our team was recently able to save a data center $125,000 per year on just one application.

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Precision Measurement and Advanced Calibration

Modern data centers, especially those driving the AI revolution, are moving away from manual annual checks toward automated, data-driven assurance. Cross provides rigorous calibration for liquid flow meters, differential pressure sensors, and humidity/dew point sensors.

Our algorithms analyze historical performance data to predict when an instrument will fall out of tolerance, triggering maintenance before a failure occurs. All calibration is performed in our certified labs, maintaining traceability to international standards to ensure a “source of truth” for facility health. To maintain operational integrity and meet strict audit requirements, we always provide comprehensive documentation

Advanced methodologies for AI facilities include

  • Digital Twin Integration – We compare real-time physical sensor data against virtual models to detect “drift” automatically.
  • AI-Driven Predictive Calibration – Our algorithms analyze historical performance data to predict when an instrument will fall out of tolerance, triggering maintenance before a failure occurs.
  • ISO/IEC 17025 Compliance – All calibration is performed in our certified labs, maintaining traceability to international standards to ensure a “source of truth” for facility health.

Get Started Today

Ready to talk to one of our experts about streamlining the operations of your data center? Get started today!

Why Cross Data Centers?

We offer a variety of support options to fit your specific needs. Cross service facilities include a center for vent and valve repair and maintenance. This ensures complete functionality as well as the safety of your team and your facility.

We also offer remote and onsite troubleshooting and support based on your needs. In addition, we have multiple ISO-17025 calibration labs to make sure you are getting the most accurate measurement data from your devices.

So if you’re a data center or you work in the data industry, we can help. Speak with one of our experts today to make your operation more efficient and reduce the risk of downtime. We are available to walk through your facility and help you develop a plan for upgrading your existing system and devices.

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See How Our Team Can Help Improve Quality, Increase Efficiency, And Reduce Risk

Contact our Team

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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.