100% Employee Owned, Founded 1954

Cross Automation Solutions

Manufacturing automation experts partnering with you to develop innovative solutions backed by world-class customer service.

Offering a range of automation solutions for the industrial world.

Automating Manual Processes

Whether you are dealing with staffing shortages or simply want to utilize your human labor for higher value tasks elsewhere in your facility, automation is a great solution. Our specialties include packaging and material handling, machine tending, testing and quality, and automated measurement.

Automation for Machine Builders

As a machine builder you are constantly working to improve your product. Our team of experts can help you with the automation components and sub assemblies. We offer a wide range of automation components including actuators, servo and stepper motors, gantries, pneumatic valves, end of arm tools, HMIs, and more.

Service and Support

Maximize your investment with our service and support services. Our team of experts can help with Custom Automation Solutions and Sub Assemblies, Cable Management, Repair and Refurbishment, Training, and more. See how our expertise can add value to your operation.

Resources from Our Automation Experts

Our automation experts make us more than just a distributor of automation solutions. At Cross, our automation team works on a range of projects and have accumulated a wealth of knowledge from real world experience, knowledge to help our customers succeed. Take a look at the latest articles, technical guides, and case studies from our automation team.

With force & compliance control you are able to set a path and program the robot to be compliant to a particular force in a determined axis. See why that is beneficial.

Why choose Cross Automation as your Integration Partner? When looking for a manufacturing automation integration partner, we know you have a lot of choices. So why partner with Cross? Speed We know when you come to us, you have a pain point and need it solved as soon as possible.…

Why use a linear shaft motor instead of a U-shaped linear servo motor? With an independent review of energy efficiency, this article discusses the benefits of using linear shaft motors in place of linear servo motors.

A common trend in the industrial automation and robotics industries is looking for electric alternatives to pneumatic components. What is the benefit of switching from pneumatic to electromechanical actuators? Take a look at our top 5 benefits to see why it might be right for your operation.

Solenoid valves used in air manifolds can be direct acting or pilot operated. In the case of a direct acting solenoid valve, the coil acts directly on the valve spool to actuate it. In the case of a pilot operated solenoid valve, it uses system air pressure as a pilot to actuate the spool.…

Vertical Loads: When And How Should Brakes Be Used On A Linear Actuator? In Motion Control, there are many examples of vertical applications, and the examples can vary widely. Whether it’s a packaging gantry or a robot end effector, linear actuators commonly are used to lift loads against gravity. However…

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Manufacturing automation experts partnering with you to develop innovative solutions backed by world-class customer service.

What Customers Are Saying

"The customer service we receive from Cross is the best in the industry, and we will continue to use Cross as the preferred vendor for every order for which you folks can handle for us. I wish all our vendors were as knowledgeable and professional as you folks. It means a lot to me." - Packaging OEM
"For the record, Cross is one of the easiest vendors we work with. You get it done and we appreciate it." - Building Materials OEM
"It’s a pleasure to work with the people at Cross Automation where the service and response is excellent. They worked to develop a cost-effective and customized solution to increase automation on our packaging lines. Despite the current environment of massive lead times and delays, our palletizer was delivered on time and within budget. We look forward to continuing our partnership in the future." -Fuel Producer

News, Events, Supplier Updates

Robust & Professional – The new generation of collaborative robot is here. Take a look at some of the features and benefits of Doosan
August 9, 2022
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Cross Company Announces Partnership with Doosan Robotics Gastonia, NC, June 28, 2022 – Cross Company, a 100% employee-owned industrial technology company announced this week
July 7, 2022
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Ross Controls Resource This guidebook was designed to lead a designer through the process of fluid power safety implementation by understanding the applicable standards,
July 13, 2021
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Robotiq’s mission is to free human hands from repetitive tasks. Their innovative robotic tooling is designed to simplify collaborative robot applications, so factories can
December 14, 2020
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Is Automation Right for Your Process?

Answer a few simple questions and find out! We’ll send a copy of your inputs to help build the case for automation, and determine ROI for automating parts of your operation.

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Integrating Solutions from Industry Leading Brands

Our team works with an industry leading number of suppliers when developing solutions for our customers, so we can integrate the right components every time. Our expertise, paired with access to a wider range of materials, means we can build the best solution for your process.

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See How Our Automation Team Can Help Improve Quality, Increase Efficiency, And Reduce Risk In Your Operation

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In the meantime, enjoy these fun facts…

Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet to paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are a 100% employee owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.