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Crossco.com Privacy Policy

Updated August 8, 2018

Cross Company (“CrossCo” or “us” or “we”) understand your privacy is important and are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we handle personal data collected when you use our website CrossCo.com (this “Website” or our “Website”).

By submitting your personal data to us through this Website you consent to our collection, use, handling, sharing, storage, security, retention and access as described in this Privacy Policy.

Please refer to our Terms of Use (“Terms”) for additional information.

No Children Under 13

This Website is not directed at or intended for use by children under 13 years old. We do not knowingly collect personal data from children under 13 through this Website. If you are under the age of 13, do not use or provide any data through this Website.

Users Outside the U.S.

This Website is not directed at or intended for users outside the U.S. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from U.S. law, your personal data submitted through this Website and transferred to the U.S. may not have the same legal data protection as in your jurisdiction.

Types of Data We Collect

We or our third-party service providers collect personal data that you provide voluntary through this Website, for example, by signing up for our newsletters; applying for a job; submitting a comment, suggestion, or question; and requesting information. Such data may include: first name, last name, phone number, company name, address, country, state, email address, zip code and other data you voluntarily provide.

We or our third-party providers may also collect personal data automatically when you visit this Website. This may include: the IP addresses or domain names of the computers used to view this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the user, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the user’s IT environment. We refer to this collectively as “Usage Data.”

You are responsible for any third-party personal data you obtain, publish or share through this Website and confirm you have the third-party’s consent to provide the data to us.

How We Use Data; Third-Party Services

We use the data we collect from you to:

  • Contacting you. We may use your data to respond to your inquiries and to deliver email, newsletters and other information you request. If you provide a telephone number, we may contact you for commercial or promotional purpose related to this Website and to fulfill support requests.
  • Analytics. Our analytics systems monitor and analyze web traffic and can be used to track user behavior. We also use Google Analytics, LinkedIn conversion tracking, User ID extension for Google Analytics, Display Adverting extension for Google Analytics, and Google Analytics with anonymized IP. These third-party analytics providers use data collected (including cookie data) through our Website to track and examine your usage of the Website, connect with other data about you, and advertise to you including personalized advertising.
  • Spam protection. We use a service that analyzes the traffic of this Website and may use personal data to filter traffic, messages and content that are recognized as spam. Akismet provides this service.
  • Tag management. We use cookies and Usage Data to manage tags or scripts on this Website. Tag management is provided by Google Tag Manager.
  • Remarketing and behavioral and other advertising. We may collect data (including cookie data) that allows us or others to optimize and serve advertising to you based on your past use of this Website. We use Google’s Ads Remarketing, LinkedIn Website Retargeting, and Remarketing through Google Analytics for Display Advertising to enable these services.
  • Location-based interactions. We may use and share your geolocation data to provide location-based services to you.
  • Displaying content from external platforms. We may use your data (including cookie data) to display content from Google Maps, SoundCloud and YouTube video.
  • Content commenting. You may be able to submit a comment on the content of this Website. You may receive an email notification of comments on the same content. Content commenting enhances our Website, and we may view the comments for analytic purposes. You are responsible for the content of your comments.
  • Heat mapping and session recording. Heat mapping services may be used to see the areas of a page where you and other visitors most frequently move the mouse or click. We monitor and analyze web traffic and keep track of user behavior with this data (including cookie data). We may record your browsing sessions and make them available for later visual playback.
  • Email Marketing. We may send you marketing emails through Active Campaign email marketing software. This may allow us to collect data about the date and time you viewed a message from us and how you interacted with it.
  • Profiling. We may use data collected through our Website and other sources to create or update a user profile. This allows us to evaluate your choices, preferences and behaviors for marketing and other commercial purposes.
  • Operation and maintenance. For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (system logs) and use other personal data (such as the IP address) for this purpose.

By using our Website, you consent to the handling of your personal data by us and the third parties mentioned above in the manner and for the purposes described here and in the Google Analytics, LinkedIn, Active Campaign, and other applicable privacy policies.

Our third-party service providers may collect, store and process this data for us. We also use cookies and other tracking tools as described below.


This Website uses cookies. A cookie is a piece of data stored on the user’s computer tied to data about the user. You are not required to accept these tools to use this Website. If you choose not to accept cookies, some functionality of this Website may not work properly.

This Website contains links to other websites, and these third-party websites may set cookies or other tracking tools on your device. We are not responsible for the cookie or tracking practices of other websites.

We may use cookies for these purposes:

  1. We may use cookies to save your session and to carry out activities that are necessary for the operation of this Website, for example, in relation to the distribution of traffic.
  2. We may use cookies to save your browsing preferences and to optimize your browsing experience.
  3. We or our third-party service providers may use cookies to track visitors around our Website. We may use this information to analyze browsing, use and navigation patterns on our Website so that we may enhance and improve its functionality and service.
  4. We or our third-party service providers may use cookies to analyze device and location information to target specific products or services to you.
  5. We or our third-party service providers may use cookies, and personal data collected through them, for marketing and advertising purposes. These uses include but are not limited to retargeting advertising, or serving you ads, once you have left our Website and analyzing effectiveness of our promotions.
  6. Cookies are also used to enable some of the functions described in the “How We Use Data; Third-Party Services” section above.

Opt-Out. To learn more about or opt out of cookies and other interest-based advertising, please visit the industry opt-out pages operated by the DAA, at https://youradchoices.com/ and by the NAI at https://thenai.org/

California Do-Not-Track Disclosure

This Website does not support “Do Not Track Signals” requests. To determine whether any of the third-party services this Website uses honor “Do Not Track” requests, please read their respectice privacy policies.

How We Share Data

We will not share your personal data except in the following limited circumstances:

  • We may collect, report, and share personal data with third parties that perform services on our behalf, for example, technical, marketing and content service providers. We may also share your personal data with third-party providers of cloud, web and/or server hosting services. We do not authorize these third parties to use your personal data except as necessary to provide services to us or for purposes authorized by us.
  • Our website uses third-party service providers as described in the “How We Use Data; Third Party Services” section above. Our service providers may provide data collected by them through this Website to us, such as reports of email addresses and personal data they collect, store and/or process for us, which we may use for analytical, marketing and other commercial purposes. We are not responsible for the privacy practices of these service providers or of other websites. By using our Website, you consent to the processing and handling of your personal data by our service providers in the manner and for the purposes described here and in their respective privacy policies. We do not authorize our third-party service providers to use your personal data except as necessary to provide services to us or for purposes authorized by us.
  • Additionally, we may disclose your personal data (1) to comply with a law, regulation, or other governmental request, for example, to comply with subpoenas, court orders, legal process, or requests by law enforcement or governmental entities; (2) to investigate or defend against third-party claims against us; (3) to detect, prevent, or investigate fraud or other illegal activity or to enforce our Terms; (4) to repair or resolve technical /node/1170issues in the operation of this Website; (5) to respond to a request by you to disclose the information, including your requests to allow access to your personal data by third-parties designated by you; (6) with your knowledge and consent; and (7) to address emergencies or acts of god. We may share your personal data as an asset of the business in the event of a sale, merger, or other business combination or transfer involving us, our parent or subsidiary entities.

Links to Third Party Sites

This Website contains links to other websites. Please be aware that we are not responsible for the privacy practices or content of other websites. This Privacy Policy applies solely to personal data collected by this Website (www.CrossCo.com). We encourage you to be aware when you leave our Website and to read the privacy policies of other websites and online services.

Security of Personal Data

We take the security of your personal data seriously. We implement commercially reasonable technical, physical, and administrative security measures to protect against the loss, misuse, unauthorized access, alteration, and destruction of personal data collected through this Website.  However, we cannot and do not guarantee that your personal data will never be accessed by an unauthorized party or otherwise breached.

Retention of Personal Data

We will retain your personal data for as long as we deem reasonably necessary or desirable, unless a different retention period is required by any applicable law, rule, or regulation. We reserve the right to delete or destroy any data collected, including personal data, at any time.

Access to Your Personal Data and How to Contact Us

If you have questions about this Privacy Policy, or if you wish to correct, update, amend, or delete/remove personal data that you have provided to us, you may contact us by email at: privacy@crossco.com.

To obtain access to your personal data collected by third parties, you should follow the instructions outlined in the third party’s privacy policy.

You may choose to stop receiving our communications, newsletters or marketing emails by following the unsubscribe instructions included in these emails or you may contact us at: privacy@crossco.com.

Updates to this Privacy Policy

We reserve the right to make changes to this privacy policy at any time by giving notice on this page and possibly elsewhere within this Website. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top.

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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.