We are excited to share with you news about some upcoming changes. As you might remember, J.A. King became part of Cross Company in October of 2018. At that time, it made the most sense to keep J.A. King as a separate brand because of our long history of providing world-class customer service and technical expertise to customers in our industry. We now believe that the time is right to move from J.A. King to Cross Precision Measurement and we wanted to take some time to explain to you, our customers, why we are making this change.
First, and foremost, we believe that we will be able to serve you better and streamline your experience by changing our name officially to Cross Company. Being able to do business with all of our groups under the same name should help to eliminate some unnecessary challenges related to approvals, invoicing, and purchase orders. The other four groups of Cross Company (Automation, Process Solutions, Hose & Fittings, and Mobile Systems Integration) provide a range of excellent products and services to help innovate the industrial world. We want to make it as straightforward as possible for your company to take advantage of the solutions we can provide beyond your measurement needs. Finally, we strive to operate as one united company providing the best possible service and solutions to our customers. We’ve found that often this involves multiple groups within Cross working together on projects. For you, our customer, there doesn’t need to be a distinction between a J.A. King or a Cross associate as we are all working towards a common goal of providing you with excellent customer service.
So what does this change mean for you? As discussed above this should simply make your life easier, particularly if you are already doing business with multiple Cross groups. The changes you will experience as a customer will be minimal, however, you will notice our team wearing Cross apparel and the logos on our vehicles will change. You will see Cross Company on invoices and certificates of calibration and traceability.
Below is a link to a completed W-9 form, for your records. It is likely unchanged from the W9 you currently have on file for us. When making payments, please use the remittance information contained below. We will be accepting checks with remittance documentation at our lockbox facility. Additionally, you may pay via ACH or wire.
Cross Technologies Inc.
PO BOX 746284
Atlanta, GA 30374-6284
Send remittance information to: firstname.lastname@example.org
Please know that this change will only help us to serve you better. You will still work with all the wonderful associates that you already know and trust, they will just have a different logo on their shirt and vehicle. If you have any questions or concerns regarding the upcoming changes, please feel free to reach out to us. Your business is very important to us and we want to make sure we continue to exceed your expectations.