Director of Engineering Robbie Peoples on the Siemens.FM Podcast

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Episode 52: Cross Company’s Blueprint for Successful Tech Integration

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Welcome to another exciting episode of Digitalization Tech Talks! Join your hosts, Jonas Norinder and Don Mack, as they dive into the latest trends and innovations in digital technology within the process industries. In our 52nd episode, we’re thrilled to welcome Robbie Peoples, the Director of Engineering at Cross Company, to discuss a topic we’ve yet to explore: mitigating risks in large integration projects.

As the process industries strive to stay competitive, integrating cutting-edge technologies into existing systems is more crucial than ever. But with innovation comes challenges and risks. This episode will uncover strategies for implementing new technologies and navigating the complexities involved. Robbie will share insights on developing robust quality assurance plans tailored to various industries and highlight the importance of testing and simulation for seamless integration.

Don’t miss out – hit play and join us for an enlightening conversation on Digitalization Tech Talks!

See How A Solution from Siemens Instrument Can Help Improve Quality, Increase Efficiency, And Reduce Risk

Latest Cross Company Updates

Dissolved Air Flotation (DAF) tanks
From municipal facilities to industrial operations, wastewater treatment plays a vital role in public health and environmental protection. These complex systems rely on consistent performance and strict adherence to safety and compliance standards. One of the most overlooked yet critical elements in these systems? Overpressure protection.
October 30, 2026
Steam is an efficient way to transport energy throughout a facility. This energy is then used for a range of purposes, including heat transfer, power generation, mechanical work, sterilization, and humidification in many different industries. Cross partner Azbil’s vortex flow meters make measuring steam flow easy, reliable and cost effective.
October 30, 2026
In the oil and gas industry, keeping solids in suspension while blending various grades of crude oil for proper processing poses significant operational challenges. Traditional methods often require substantial energy inputs, complex equipment
October 30, 2026
Waste water, often called process water, is a by-product within all chemical, refining, pharmaceutical, and food industries. EPA regulations mandate that all water returning to or interacting with the environment be safe and consistent with the water found naturally within the area.
October 30, 2026
Extrusion Burst Plug
In plastic and rubber extrusion, pressure is everything. It’s what allows polymer melt to be shaped, controlled, and delivered with precision. But when pressure moves outside its normal operating window, whether due to a blocked die, a screen pack issue, material inconsistency, or a downstream restriction, the results can be
October 30, 2026
safety relief valve before calibration
Valve automation allows remote operation or position indication of valves within a process. Instead of requiring manual adjustment, automation improves operational efficiency with quicker, more accurate valve action
October 30, 2026
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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.