Director of Engineering Robbie Peoples on the Siemens.FM Podcast

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Episode 52: Cross Company’s Blueprint for Successful Tech Integration

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Welcome to another exciting episode of Digitalization Tech Talks! Join your hosts, Jonas Norinder and Don Mack, as they dive into the latest trends and innovations in digital technology within the process industries. In our 52nd episode, we’re thrilled to welcome Robbie Peoples, the Director of Engineering at Cross Company, to discuss a topic we’ve yet to explore: mitigating risks in large integration projects.

As the process industries strive to stay competitive, integrating cutting-edge technologies into existing systems is more crucial than ever. But with innovation comes challenges and risks. This episode will uncover strategies for implementing new technologies and navigating the complexities involved. Robbie will share insights on developing robust quality assurance plans tailored to various industries and highlight the importance of testing and simulation for seamless integration.

Don’t miss out – hit play and join us for an enlightening conversation on Digitalization Tech Talks!

See How A Solution from Siemens Instrument Can Help Improve Quality, Increase Efficiency, And Reduce Risk

Latest Cross Company Updates

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Cross Company is pleased to announce our partnership with Hamilton Company to provide analytical process instrumentation.
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In the rapidly evolving off-highway sector, achieving the perfect balance between heavy-duty lifting capacity and precise control is critical.
July 14, 2026
This application note from our partner Clippard, explores the use of their valves to achieve optimal cell culture growth in bioreactors.
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In critical medical applications like respiratory support, precision and reliability aren’t just goals, they are life-saving necessities. See how Clippard EV valves and Cordis series regulate life-saving gases.
July 13, 2026

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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.