J.A. King Sponsors Greensboro’s “The Running of the Balls”

Running of the Balls Engineering Project

J.A. King is a proud sponsor of the 2016 Running of the Balls!  Each fall, in the Sunset Hills neighborhood of Greensboro, NC over 3,000 people gather for a 5K under lights throughout the neighborhood trees. The 5K supports Second Harvest Food Bank, where proceeds from the event have sponsored over 1,000,000 meals to people throughout Northwest NC. Take a look at therunningoftheballs.com to learn more about the event and the cause.

Background of the lights – Throughout the neighborhood and leading up to the event,  thousands of lighted balls are suspended from the trees in the yards of residents and local parks. The cumulative effect is a spectacular scene that lasts throughout the winter months. In 2016 our engineering department even built a 6 foot light ball as a centerpiece of the area!

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Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.