Instrumentation Group & Varec Expand Coverage

Cross Company | Instrumentation Group and Varec, Inc. Announce Expanded Coverage Area
Cross Company’s Instrumentation Group and Varec, Inc. announce an extended partnership in the southeastern United States which now includes Florida, western Tennessee, northern Mississippi and eastern Arkansas, as well as continuing the traditional coverage area of Central & Eastern Tennessee, North Carolina, South Carolina, Georgia and Alabama. The Instrumentation Group will be responsible for distribution sales and support for Varec’s product offering which focuses on bulk liquid inventory management.

Varec provides deep domain knowledge for liquid petroleum asset management across bulk storage facilities, marketing terminals, refineries, petrochemical plants and military fuel facilities. The measurement, control and automation products and services are fully integrated with enterprise solutions to provide complete visibility of liquid petroleum assets across your supply chain.

Instrumentation Group & Varec Expand Coverage 1

The Instrumentation Group at Cross Company serves the southeastern USA with engineered products and solutions for process measurement and control – delivering proven performance and reliability to customers.  Cross Company is a technology leader in diversified solutions for automation, process control and instrumentation, fluid power, fluid conveyance and systems integration.

Latest Cross Company Updates

The AW-Lake TG Series Gas Turbine Flow Meter is a robust solution for engineers and plant managers seeking reliable data in even the most challenging environments.
December 3, 2025
As the temperatures are dropping, ensuring your equipment is ready for the cold is crucial. That’s why, this month, Cross Company is highlighting Parker Quick Couplings.
December 1, 2025
Save on Lynx EVO and Swift PRO Elite, Cam or DUO with the Vision Engineering Year End Sale
November 20, 2025
Aerospace components frequently feature specialized surfaces like polished metals, optical glass, or mirror-like coatings. Measure low-contrast materials with the OGP M-Series!
November 13, 2025
Cross Company’s Hose and Fittings Group is proud to accept the Silver Flagship Award from the Parker Tube Fittings Division
November 12, 2025
This Enidine case study shows how a designer of high-speed material handling equipment for mail sorting used an innovative safety solution for a new overhead crane-like system.
November 12, 2025

Contact our Team

Hang Tight! We're Searching... Searching... Searching...

We’re looking through thousands of pages to find the most relevant information.

In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.