Employee Growth Story: Rachel Williams – Group President, Automation

Rachel Williams Headshot

“I love helping my team succeed and being more involved with the product sales side of the business. I’m thankful for the opportunities Cross has provided me to grow in my career. I appreciate the commitment to work-life balance at Cross that allows me to have a fulfilling profession while also being the best wife and mother I can be!”

Rachel

Williams

Position:

Group President

Cross Company Group:

With Cross Company Since:

2011

Rachel's Career Path at Cross:

Career-path-graphic-Rachel-Williams-UPDATED-1.2025

Rachel's Story:

Rachel started her career at Cross in the precision measurement group (then J.A. King) in 2011 in Greenville, SC. Beginning as an account manager, Rachel enjoyed the role because it gave her the opportunity to visit a wide variety of manufacturing facilities. Each day was different, challenging and fun. After the birth of her second child, she wanted to spend more time at home, so she moved into a part-time service coordinator position. It was a great solution, allowing her to spend more time with her family at home but still be part of her work family, the Greenville calibration lab.

In 2014, Rachel came back to work full time as the Marketing Manager. This was a new challenge and included projects like rebranding and launching a new website. However, she missed the customer side of things so in 2016, she moved into an Industry Business Manager role. This was a mix of sales and marketing duties and enabled her to work with every branch in the company. Rachel said, “I enjoyed being involved in helping the organization grow and add new capabilities such as gas detector calibration and on-site inspection.”

In 2019 Rachel became Regional Director of Sales for Cross Precision Measurement, leading a team of 11 sales representatives in the Carolinas and Oklahoma. She said, “I love helping my team succeed and being more involved with the product sales side of the business. I’m thankful for the opportunities Cross has provided me to grow in my career. I appreciate the commitment to work-life balance at Cross that allows me to have a fulfilling profession while also being the best wife and mother I can be!”

In 2022 Rachel was promoted to the Director of Sales for our Automation group and led sales for our Innovation Team until December 2024. Then, after retirement of our previous group president, Lynn Crump, Rachel was promoted to our group president role and now leads our Automation group!

Latest Cross Company Updates

As the temperatures are dropping, ensuring your equipment is ready for the cold is crucial. That’s why, this month, Cross Company is highlighting Parker Quick Couplings.
December 1, 2025
Save on Lynx EVO and Swift PRO Elite, Cam or DUO with the Vision Engineering Year End Sale
November 20, 2025
Aerospace components frequently feature specialized surfaces like polished metals, optical glass, or mirror-like coatings. Measure low-contrast materials with the OGP M-Series!
November 13, 2025
Cross Company’s Hose and Fittings Group is proud to accept the Silver Flagship Award from the Parker Tube Fittings Division
November 12, 2025
This Enidine case study shows how a designer of high-speed material handling equipment for mail sorting used an innovative safety solution for a new overhead crane-like system.
November 12, 2025
hydroseeding hose
Cross Hose and Fittings has recently invested in equipment to create internally expanded hose assemblies, allowing us to offer replacement hydroseeding hose in minutes.
November 6, 2025

Contact our Team

Hang Tight! We're Searching... Searching... Searching...

We’re looking through thousands of pages to find the most relevant information.

In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.