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Continental Disc and Groth Partnership in Florida

Continental Disc and Groth Partnership in Florida 1

Greensboro, NC – Cross Company is pleased to announce that we are now the exclusive representative for Continental Disc Corporation and Groth in Florida. With this new partnership, Cross offers a range of high quality safety and plant protection products to our customers in Florida.

For more information about Continental Disc Corporation and Groth, or to see our featured products, take a look at our provider pages:

Cross Company’s Flow and Safety Technologies Group has been a representative of Continental Disc and Groth since 1990 as their exclusive representative in Georgia, North Carolina, South Carolina, Tennessee, and now Florida. Cross Company’s team of highly experienced and technically trained team will work to develop comprehensive solutions for our customers. Contact us today to get a quote or order equipment for your operation!

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Latest Cross Company Updates

Product Spotlight: TH Series High Accuracy Turbine Flow Meter

Designed for the harshest industrial environments, the AW-Lake TH Series High Accuracy Turbine Flow Meter delivers precision where it counts. From high-pressure hydraulic tests to critical chemical dosing, discover how this robust flow meter maintains accuracy under extreme conditions in our latest product spotlight.

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February 5, 2026
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hydroseeding hose

Product Spotlight – Replacement Hydroseeder Hose Assemblies

Cross Hose and Fittings has recently invested in equipment to create internally expanded hose assemblies, allowing us to offer replacement hydroseeding hose in minutes.

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February 2, 2026
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Crane/Hoist Inspection In NC and VA

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January 15, 2026
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Parker Hannifin Resource: Solutions in Laser Manufacturing

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January 14, 2026
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Brooks Instrument Resource: Precision Pharmaceutical Tablet Coating with Quantim® QMC

Brooks Instrument Application – Quantim® QMC coriolis flow meter improves pharmaceutical tablet coating uniformity, achieves precise low-flow control, and reduces waste.

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January 13, 2026
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Kreon Resource: Mesh in Metrology Software

Transform point clouds into actionable data. Learn how mesh generation improves CAD comparison, reverse engineering, and GD&T inspection.

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January 7, 2026
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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.