100% Employee Owned, Founded 1954

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Advantech specializes in providing trusted, innovative, embedded automation products and solutions. Cross Company can help you turn data into information! Take advantage of our combined expertise to move your Industry 4.0, IoT, and Smart Manufacturing initiatives forward.

Cross Company experts can help you determine which Advantech product is right for you. Start a conversation with our team to find the perfect solution for your operation.


Automation Controllers & I/O

Data Acquisition (DAQ)

Featured Products

Available In The Following Areas

With an extensive background in a variety of industries, Cross has relationships with a number of leading brands, including exclusive distributorships in some areas. We are proud to offer Advantech in the following areas:


Work With A Cross Team Member To See How A Solution From Advantech Can Benefit Your Operation


Automation Controllers & I/O

Data Acquisition (DAQ)

Embedded Automation Computers

Human Machine Interfaces

Machine Automation

Panel PC

Power & Energy

Remote I/O

Contact our Team

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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.