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CEO John King Featured in “Made in Greensboro”

made in Greensboro

John KingJ.A. King CEO, John King, was featured in a local publication “Made in Greensboro”, an initiative of Action Greensboro and the City of Greensboro that highlights local business people.

“Working with amazing people is the best part of my job. The constant upgrades in technology and innovation keep it fresh.” Check out the full article in Made in Greensboro!

Latest Cross Company Updates

Product Spotlight: AW-Lake TG Series Gas Turbine Flow Meter

Product Spotlight: AW-Lake TG Series Gas Turbine Flow Meter

The AW-Lake TG Series Gas Turbine Flow Meter is a robust solution for engineers and plant managers seeking reliable data in even the most challenging environments.

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December 3, 2025
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Product Spotlight – Parker Quick Couplings

As the temperatures are dropping, ensuring your equipment is ready for the cold is crucial. That’s why, this month, Cross Company is highlighting Parker Quick Couplings.

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December 1, 2025
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Vision Engineering End of Year Promotion 2025

Save on Lynx EVO and Swift PRO Elite, Cam or DUO with the Vision Engineering Year End Sale

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November 20, 2025
Overcoming Low-Contrast Challenges in Aerospace Components

Overcoming Low-Contrast Challenges in Aerospace Components

Aerospace components frequently feature specialized surfaces like polished metals, optical glass, or mirror-like coatings. Measure low-contrast materials with the OGP M-Series!

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November 13, 2025

Cross Company Wins Parker TFD Flagship Award – Silver

Cross Company’s Hose and Fittings Group is proud to accept the Silver Flagship Award from the Parker Tube Fittings Division

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November 12, 2025
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ITT Enidine Application: Sensor-Equipped Shock Absorbers for Mail Sorting Equipment

This Enidine case study shows how a designer of high-speed material handling equipment for mail sorting used an innovative safety solution for a new overhead crane-like system.

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November 12, 2025
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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.