Instrumentation Group & Varec Expand Coverage

Cross Company | Instrumentation Group and Varec, Inc. Announce Expanded Coverage Area
Cross Company’s Instrumentation Group and Varec, Inc. announce an extended partnership in the southeastern United States which now includes Florida, western Tennessee, northern Mississippi and eastern Arkansas, as well as continuing the traditional coverage area of Central & Eastern Tennessee, North Carolina, South Carolina, Georgia and Alabama. The Instrumentation Group will be responsible for distribution sales and support for Varec’s product offering which focuses on bulk liquid inventory management.

Varec provides deep domain knowledge for liquid petroleum asset management across bulk storage facilities, marketing terminals, refineries, petrochemical plants and military fuel facilities. The measurement, control and automation products and services are fully integrated with enterprise solutions to provide complete visibility of liquid petroleum assets across your supply chain.

Instrumentation Group & Varec Expand Coverage 1

The Instrumentation Group at Cross Company serves the southeastern USA with engineered products and solutions for process measurement and control – delivering proven performance and reliability to customers.  Cross Company is a technology leader in diversified solutions for automation, process control and instrumentation, fluid power, fluid conveyance and systems integration.

Latest Cross Company Updates

The new series of Quantim® QMC Coriolis flow meters and controllers from Brooks Instrument aims to achieve precise and consistent measurement and control of low flow rates of liquid or gas.
October 1, 2025
Looking to replace an Optical Comparator? 5 Reasons why the C-Vision is the right choice
October 1, 2025
Glass coating manufacturers must ensure reliable gas flow and low-pressure control for high-yield low-e glass production. Read this Brooks Instrument application note to learn how.
September 29, 2025
The new pressure/vacuum valve & flame arrester combination unit from Cross partner Groth Corporation helps protect tanks from damage created by overpressure or excessive vacuum, at the same time it provides protection from externally caused sources of heat and ignition.
September 25, 2025

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In the meantime, enjoy these fun facts…

Did you know… Cross Company is an ESOP (Employee Stock Ownership Plan). Our ESOP started in 1979 and as of 2006, we are 100% employee-owned! Learn more about our ESOP and how that benefits both team members and our customers.
Did you know... the precision measurement group at Cross was founded in 1939 by our current CEO's grandfather, Jim King. That's a whole lot of calibration!
Did you know... A fingerprint weighs about 50 micrograms. We know, we weighed it! The residue left from a finger can actually make a difference in weight results which is why we wear gloves when we calibrate weights. For reference, a sheet of paper is about 4.5 grams, that’s 4.5 million micrograms.
Did you know… Cross Company has grown significantly since our start in 1954. Over the years we've acquired 26 companies! Today, our five groups have expertise in everything from industrial automation to precision measurement, and industry knowledge going all the way back to 1939.